Netflix Buys InterPositive for $600M, Targets Custom AI
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- Netflix acquired InterPositive, the AI startup founded by Ben Affleck in 2022, for a reported price that could reach $600 million, according to Bloomberg.
- InterPositive built a proprietary dataset filmed on a controlled soundstage, designed to capture cinematographers’ language and provide the foundation for its core generative model.
- Netflix plans to create project‑specific versions of InterPositive’s model by training on dailies, allowing directors to adjust lighting, remove unwanted props, or replace backgrounds during post‑production.
- Asteria launched Continuum Suite, an AI operating system that parses scripts into detailed production data and can generate characters and background assets from licensed client art.
- Adobe announced a partnership with multiple studios to develop “IP‑safe” generative AI models that integrate with its suite of production tools.
- The Verge points out that AI firms often claim to empower creatives but seldom explain the concrete benefits for human artists.
Why it matters: Studios gain a cost‑effective way to tailor AI tools to their own footage, potentially speeding post‑production and reducing reliance on generic models, while filmmakers risk seeing creative control shift to opaque, proprietary systems that lack clear benefit for human artists.
