Generac PWRcell 2 wins 2025 GOOD DESIGN Award
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- Generac's PWRcell 2 won the 2025 GOOD DESIGN Award, recognized for its modular architecture, sleek enclosure, and neutral design aesthetics that integrate into a range of environments.
- The PWRcell 2's circular design principles prioritize longevity, easy serviceability, and sustainability through durable material choices.
- The same awards cycle also recognized Generac's iQ series ICE-powered generator, which features an angled LED display, pushbutton electric start, and dual-fuel (gasoline or propane) capability.
- Generac PWRcell pricing starts at approximately $12,000 for the battery alone, with a 9 kWh system and installation estimated at $18,000.
- EnergySage Director of Insights Emily Walker said the PWRcell pairs especially well with solar where utilities have cut net metering or introduced time-of-use rates and demand charges.
- Randy Sandlin, Generac's SVP of Industrial Design, said the awards reflect the company's design principles showing up with "clarity, quality and cohesion across product lines."
Why it matters: The award gives Generac, long defined by backup generators, design credibility in the home battery space where Tesla Powerwall and other rivals compete. The $18,000 installed cost for 9 kWh — roughly $2,000 per kWh — shows home storage remains a premium product, with per-kWh pricing still an order of magnitude above EV batteries.
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