Nitro Commerce Acquires Zodiac Labs AI
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- Nitro Commerce acquired Zodiac Labs AI, an AI‑powered analytics startup, for an undisclosed amount.
- Zodiac Labs AI, founded by Nikhil Garg, offers real‑time dashboards, a smart purchase‑order engine and budget‑allocation tools for brands on quick‑commerce platforms such as Blinkit, Zepto and Instamart.
- Umair Mohammed, founder of Nitro Commerce, says the deal expands the company’s quick‑commerce‑centric solutions and will broaden its footprint across ecommerce, retail and quick commerce.
- Nikhil Garg will join Nitro Commerce after the acquisition, helping to scale the “Agentic AI” model that nudges marketers, unblocks purchase orders and reallocates ad spend in real time.
- Nitro Commerce already serves over 2,500 brands—including Rare Rabbit, Dot & Key, Pepperfry, ClayCo, Kapiva, Blue Tokai, VIP Industries and Perfora—with AI‑enabled intent advertising.
- BaazarNow’s $9 Mn fundraising talks illustrate the broader surge in quick‑commerce investment, aligning with Nitro Commerce’s recent $5 Mn capital infusion and its acquisition of Zodiac Labs AI.
Why it matters: The deal gives Nitro Commerce’s existing 2,500‑plus brand clients a real‑time AI copilot for quick‑commerce planning, letting them monitor SKUs, automate purchase orders and reallocate ad spend instantly, while the acquisition broadens Nitro’s reach beyond its D2C focus into the fast‑growing quick‑commerce market.
