Sky Sports appoints Alexa Rendell as F1 journalist — SkimNews
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- Alexa Rendell was appointed Sky Sports' F1 Multimedia Journalist in a newly created role, joining the team in Brazil for this weekend's Sao Paulo Grand Prix.
- Sky Sports designed Rendell's remit across social channels, live Formula 1 programming and Sky Sports News; she will report from the paddock and interview drivers, team principals and other key figures.
- Sky Sports reported that viewing among under-35s has increased by 120% since it became the UK and Ireland home of Formula 1 in 2012, while its female audience has more than doubled.
- Formula 1's 2025 season was the most-watched in Sky Sports history, while younger fans and women are increasingly important to the sport's broader audience growth.
- Alexa Rendell brings experience as a creator, reporter and presenter across Formula E, the FIA World Endurance Championship, Extreme E and F1 Academy.
- Sky Sports secured a long-term Formula 1 partnership through the end of the 2034 season, with Sky and NOW the only places in the UK and Ireland to watch every practice, qualifying session, Sprint and Grand Prix live.
- Billy McGinty, Sky Sports' Director of F1, said Sky's coverage must evolve as more people discover Formula 1, finding new ways to tell stories and connect audiences.
Why it matters: Rendell’s appointment gives Sky Sports a dedicated multimedia voice across social, live F1 programming and news, extending coverage into the paddock. That comes as Sky’s under-35 viewing has risen 120% and its female audience has more than doubled since 2012, while the 2025 F1 season became its most-watched.
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