MyMonthlyCar pitches rentals for idle dealership inventory — SkimNews
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- Igor Dobrianskyi founded MyMonthlyCar on the premise that car dealership lots represent millions of dollars in depreciating inventory, framing idle vehicles as untapped revenue rather than sunk cost
- MyMonthlyCar is pitching a model that converts idle dealership car inventory into monthly rental revenue for dealers
- MyMonthlyCar was selected for the Startup Battlefield 200 at TechCrunch Disrupt, the startup competition's flagship showcase
- TechCrunch Disrupt runs October 13 to 15 in San Francisco, where MyMonthlyCar will present its rental-conversion pitch
Why it matters: Dealers sit on inventory that loses value every day it sits unsold; a subscription-rental layer turns a depreciating asset into recurring revenue, directly addressing the carrying-cost problem Dobrianskyi identified on dealership lots.
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