MyMonthlyCar Turns Idle Dealer Lots Into Rentals — SkimNews
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- MyMonthlyCar, co-founded by Igor Dobrianskyi, Kostiantyn Gitko, and Vadym Zotov — all Ukrainian natives relocated to the U.S. — connects customers seeking short-term vehicles with dealerships sitting on depreciating used-car inventory across the U.S.'s 76,000 dealerships.
- The startup charges dealerships 10% of each transaction plus a separate 10% customer fee, offers no listing costs to dealers, and uniquely allows month-to-month rentals with a rent-to-own option for buyers.
- Dobrianskyi previously built SizeCar in 2016, a peer-to-peer car rental marketplace that expanded to 40 European cities, after his Ukraine-based rental company struggled to scale due to limited financing.
- MyMonthlyCar has signed seven dealerships for pilot testing and is finalizing its own insurance program with a broker — the No. 1 concern raised by dealers — before officially launching later this year.
- The founders project 100 dealerships, 2,000 monthly rentals, and $300,000 in revenue in year one, scaling to $42 million over five years, and plan to raise a seed round to hire developers and build an AI tool advising dealers which cars to rent.
- MyMonthlyCar was selected for the 2026 Startup Battlefield 200 and will exhibit at TechCrunch Disrupt in San Francisco, October 13–15.
Why it matters: With 76,000 U.S. dealerships holding depreciating used-car inventory and limited month-to-month rental options for consumers, MyMonthlyCar's 10%-on-both-sides fee model — paired with a rent-to-own angle — lets dealers convert idle stock into recurring transactions; the bootstrapped startup's near-term $300,000 revenue target hinges on launching its in-house insurance program this year.
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