Video Gamers Finance 110-MW Texas Solar Project
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- ThreeW solar project — a 110-MW standalone facility by Mitsui & Co. in Hill County, Texas, south of Dallas — recently began commercial operations, with some offtake supplied by players of NBA 2K26 and PGA Tour 2K25 through a subscription-based VPPA.
- Ever.green and SuperPower facilitated the arrangement, allowing thousands of individual gamers to back capacity at ThreeW, which is expected to produce 280,000 MWh of energy annually; SuperPower claims 10 MW of solar can offset about 125 million hours of gaming per year.
- Cris Eugster, founder and CEO of Seattle-based Ever.green, called the gamer-backed VPPA one of the first arrangements of its kind and said it demonstrates the potential for fractionalized VPPA adoption beyond hyperscalers like Microsoft and Meta that dominate today's market.
- VPPAs are contracts for difference that shift energy price exposure from project owners to offtakers, reducing market risk in volatile wholesale markets like ERCOT and providing predictable contracted revenue upfront to developers.
- Ever.green also structured fractional transactions around a repowered West Texas wind farm (nearly doubling capacity, smallest contract 1,000 MWh/year), a 28-MW solar farm backed by Wells Fargo in South Carolina, and a 3.2-MW solar procurement by a West Virginia school district.
- Texas battery buildout of nearly 30 GWh on the ERCOT grid has dampened wholesale price volatility in recent years but challenged the economics of some proposed energy storage projects, per Eugster.
Why it matters: By demonstrating that VPPAs can be sliced into subscription-sized pieces for retail buyers rather than only hyperscalers like Microsoft and Meta, Ever.green and SuperPower open a new constituency — millions of energy-intensive gamers — for renewable offtake, while giving ERCOT-area developers a structured path to finance projects with stable contracted revenue.
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