Plex Partners With Fandango for Movie Ticket Sales — SkimNews
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- Plex, which claims 42 million monthly active users across more than 180 countries, partnered with Fandango to display a ticketing option on U.S. title pages for films currently in theaters, letting users click through to find showtimes and buy tickets.
- The integration routes attribution through measurement firm Kochava, giving studios and advertisers visibility into how streaming campaigns and audience engagement translate into ticket sales — a key concern as ad-supported streaming makes outcomes a strategic priority.
- Scott Olechowski, Plex co-founder and CPO, framed the deal as making Plex a discovery destination "regardless of where that content lives," extending the streaming experience to all U.S. theatrical releases.
- Jerramy Hainline, EVP of Fandango, said Plex offers a unique view into what movie fans actively consider — from searches to what they watch across services — turning interest into theater visits with a more direct, measurable path to tickets.
- Plex highlights its Letterboxd-like community — more than 45 million users creating watchlists — as a discovery edge in a streaming market where average viewers struggle to find films of interest.
- Roku added a "coming soon to theaters" feature to its user experience in 2025 but stopped short of enabling ticket purchases; Fandango, under owner Versant, remains the leading online movie ticket seller.
Why it matters: Plex's 42 million monthly active users can now move from streaming title page to Fandango ticket purchase without leaving the app, giving studios and advertisers a closed attribution loop through Kochava. Roku's 2025 theaters-aware feature stopped at awareness — this is the first major integrated purchasing path linking U.S. streaming behavior to box office, precisely the kind of measurable outcome ad-supported streamers are chasing.
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