Tubi launches first native streaming app in ChatGPT
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- Tubi launched the first native streaming app inside ChatGPT, where users install it from the ChatGPT app store and prompt "@Tubi" with requests like "a thriller for girls' night" to get recommendations linked back to its library of more than 300,000 movies and TV episodes.
- Tubi is the first major streamer to build a dedicated experience inside ChatGPT, while competitors Netflix and Amazon Prime Video have only experimented with AI-powered recommendations within their own walled gardens.
- Tubi discontinued its in-house "Rabbit AI" tool — a 2023 ChatGPT-powered feature in its mobile app — within a year, suggesting a strategic pivot to meet users inside ChatGPT's 900 million weekly active users rather than Tubi's own 100 million monthly active base.
- OpenAI opened a platform for developers to build apps inside ChatGPT in October, and integrations since have come from Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, Zillow, and most recently SeatGeek — with Tubi now the first streaming service on that list.
Why it matters: Tubi plants itself directly in front of ChatGPT's 900 million weekly active users — roughly nine times its own monthly audience — without building another AI product after Rabbit AI flopped. That effectively makes ChatGPT a new front door for streaming discovery, raising the bar for Netflix and Amazon Prime Video to do more than bolt AI onto their own apps.
