Etsy Launches Native App Inside ChatGPT
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- Etsy launches a native app inside ChatGPT (beta), letting users tag @Etsy in prompts to browse product listings in natural language.
- OpenAI is dissolving Prism and cutting the Sora project as it consolidates resources.
- Etsy posted Q1 2026 revenue of $631 M, marketplace GMS up 6% YoY, and active buyers climbing to 86.6 M — the first rise in two years.
- eBay acquired Depop for $1.2 B in cash in February, enabling Etsy to double‑down on its core marketplace.
- Wix is among the companies adding a native app to ChatGPT, joining Angi, SeatGeek, and Tubi in the expanding ecosystem.
Why it matters: Etsy taps ChatGPT’s 86.6 M active buyers, expanding its reach while OpenAI’s platform gains a high‑value commerce partner; the move shifts focus from internal projects like Prism to external revenue‑generating apps.
