Spotify Launches Fresh Finds Forward to Support 10,000 New Independent Artists — SkimNews
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- Spotify launched Fresh Finds Forward, a program supporting approximately 10,000 emerging independent artists each year starting January 1, 2026, building on its decade-long Fresh Finds initiative
- Spotify will provide participating artists with 12 months of free studio time, premium access to digital tools like LANDR and Splice, and prioritized opportunities for tour or music video partnerships
- Spotify is offering alumni of the original Fresh Finds playlist—such as Laufey, Clairo, Doechii, and Ice Spice—expanded benefits including early access to select platform features and exclusive community programming
- Joe Hadley, Spotify’s Global Head of Music Content and Partnerships, stated the program creates a full support system around playlist placement to help artists sustain early momentum
Why it matters: Independent artists gain direct access to production, distribution, and wellness resources that lower barriers to career sustainability, while Spotify strengthens its role as a launchpad for indie talent—evidenced by five straight years of Fresh Finds alumni earning Best New Artist nominations.
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