Prime Video Unveils Landmark $2 Billion-Plus Investment in Latin American Entertainment — SkimNews
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- Prime Video unveiled a $2 billion-plus investment in Latin American entertainment spanning 2027–2030 at an inaugural showcase in Mexico City, with plans to double original local programming by 2030 across Mexico, Brazil, Argentina, Colombia, and Chile.
- Prime Video is expanding third-party streaming subscriptions, rentals, and purchases to six new territories — Costa Rica, Dominican Republic, Guatemala, Paraguay, Peru, and Argentina — without requiring a Prime membership.
- Prime Video is expanding live sports coverage, including bolstered Brazilian football rights, expanded NBA coverage, and a flagship four-year deal for 38 home matches of the Mexico National Team starting in September.
- Prime Video plans more than 25 new titles in 2027 alone across scripted, unscripted, reality, and film formats, with 2026 releases including the Argentina Original movie "Barreda," Eugenio Derbez thriller "El Juicio," and season 3 of "Betty La Fea: Más Fea Que Nunca."
- Prime Video is investing in behind-the-camera crew training through programs like "Brasil no Set" and a new post-production skills initiative with Mexico's SAE Institute, alongside a talent development alliance with By Invitation Only in Mexico.
- Kelly Day, VP of International at Prime Video, framed the investment as a region-wide bet rather than a country-specific one, saying Latin America deserves "this level of ambition."
Why it matters: Prime Video is doubling down in Latin America — the world's second-fastest-growing streaming region where Netflix leads — with $2 billion-plus earmarked through 2030, 25+ new titles in 2027 alone, and a sports slate anchored by 38 Mexico National Team matches, directly targeting the local-content gap that has fueled Netflix's regional dominance.
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