Netflix Tests AI Discover in TV App — SkimNews
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- AI Discover launched as a new tab in Netflix's TV app for a subset of subscribers, taking mood and interest inputs before curating recommended programming.
- Netflix called the rollout a “test kitchen,” saying user feedback will determine which discovery recipes are kept, improved, or served next; some may reach the main Netflix experience.
- Netflix laid off about 1,000 workers last month, roughly 6% of its staff, and dismissed Chief Content Officer Bela Bajaria along with several veteran executives.
- Peter Rice, a former high-level executive at Disney and Fox, replaced Bajaria and was tasked with restoring Netflix's hitmaking after a couple of years of slower growth.
- AI Discover lets users tune recommendations so particular series and films are not served, adding mood-based discovery to existing tools such as Thumbs Up and My List.
Why it matters: Netflix is testing AI Discover for a subset of subscribers after laying off about 1,000 workers, roughly 6% of staff. Those subscribers gain mood-based curation and can tune out unwanted titles; Netflix says their feedback will determine which discovery recipes are kept, improved, or served next.
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