Google Discover Adds AI Chatbot Feed Customization
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- Google is rolling out an AI chatbot interface for the Discover feed in the Google app "in the coming days," letting users describe their content preferences in natural language rather than toggling settings.
- The chatbot confirms user choices, outlines the content types it will prioritize, allows follow-up refinements, and applies changes via a "Refresh your feed" button accessed through the three-dot menu on the Discover feed.
- Google Discover currently serves recommended articles based on user activity across Google's search engine and apps; the new tool adds a conversational layer on top of that existing personalization.
- YouTube, Instagram, Bluesky, and X have all previously added AI-driven feed customization, placing Google's move in line with an industry-wide pattern across social platforms.
- Google also announced personalized daily audio briefings in the Google News app on Android as a companion update.
- Preferred Sources, which surfaces favorite outlets in Search's "top stories," AI Overviews, and AI Mode, now lets publishers embed an interactive button on their sites so readers can add outlets without navigating away from the webpage.
Why it matters: Google shifts feed personalization from opaque algorithm tuning to direct user description — readers get a conversational lever over Discover, while publishers gain a new on-site tool that adds outlets to Preferred Sources lists without sending users away from the article page.
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