The Beatles Immersive Experience, Featuring Sets and Props From Sam Mendes’ Biopics, Set for Liverpool — SkimNews
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- Apple Corps announced a 100,000-square-foot Beatles experience for central Liverpool, more than four times the size of The Beatles Story’s current Albert Docks site, with an opening scheduled for 2028.
- The Beatles Story will come under Apple Corps’ operation in 2027 before relocating in 2028, marking the company’s first officially operated Beatles fan experience in Liverpool.
- The Beatles: A Four-Film Cinematic Event will supply sets and props for immersive stops representing the Beatles’ Liverpool childhoods, Hamburg, The Cavern, Abbey Road, Shea Stadium and Savile Row.
- Sony Pictures plans an April 2028 worldwide release for the four Beatles films, with current plans calling for a simultaneous launch shortly before the Liverpool experience opens.
- St Johns Beacon, Liverpool’s 400-foot tower, will be taken over by Apple Corps and used for a Yellow Submarine experience.
- 3 Savile Row is due to open at the end of 2027 as Apple Corps’ first permanent Beatles experience; the Liverpool attraction will be only its second.
Why it matters: Apple Corps plans to extend its role from overseeing the Beatles’ creative and business interests to directly running major Liverpool attractions, including The Beatles Story and the 400-foot St Johns Beacon. Its new 100,000-square-foot site, more than four times the Albert Docks location, pairs the 2027 takeover and 2028 relocation with a permanent exhibition tied to the film release.
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