ASUS Cancels $4607 RTX 5090 Order, Re-lists at $5090
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- ASUS cancelled a Redditor's order for an ASUS ROG Astral RTX 5090 placed on NVIDIA's official marketplace at $4,607 after taxes (listed at $4,429), then re-listed the card at $4,982 — approximately $5,090 after taxes, roughly $500 more than the original price.
- NVIDIA told the customer ASUS cancelled the order because it could not fulfill it at the 'previous rate,' attributing the cancellation to a late price change update submitted by ASUS.
- NVIDIA reportedly asked ASUS to honor the original order at the lower price, but ASUS refused, leaving the customer to pay the higher price if they still wanted the GPU.
- The RTX 5090 Founders Edition launched at $1,999, but custom AIB editions like the ASUS ROG Astral now cost more than double MSRP amid the so-called 'RAMpocalypse' that has driven GPU prices sharply higher over the past year.
- GIGABYTE has separately raised GPU prices by up to 40%, forcing a Japanese retailer to cancel pre-orders it could no longer honor — the same pattern of board partners backing out of pre-existing orders rather than absorbing cost increases.
Why it matters: Consumers paying more than double the $1,999 RTX 5090 Founders Edition MSRP can no longer count on their pre-orders being honored: with both ASUS and GIGABYTE now cancelling paid orders and re-pricing upward, premium prices no longer guarantee delivery, and the ongoing memory crunch is being passed directly to end buyers rather than absorbed by vendors.
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