NVIDIA RTX 50-Series Faces Third 2026 Price Hike Up to 30%
Get the Tech newsletter
Daily tech — startups, AI labs, chips, the launches that shape the next decade. Free.
- NVIDIA could raise RTX 50-Series GPU prices by 20-30% in its third 2026 price hike, according to Taiwanese publication Economic Daily News.
- The hikes affect the entire RTX 5000-series, not just high-end variants, though higher-end cards would likely see steeper increases since DRAM makes up a larger share of their bill of materials.
- The pressure stems from AI-fueled demand straining the DRAM supply chain, a factor TechPowerUp previously linked to rising memory kit prices for OEMs.
- Economic Daily News predicts a 10-20% decline in overall PC hardware sales as repeated price increases chill consumer demand.
- Despite falling volumes, hardware vendors are still expected to see increased revenue, since the higher prices more than offset lost unit sales.
Why it matters: PC builders and gamers now face the third NVIDIA GPU price hike of 2026, with 20-30% increases that Economic Daily News predicts will shrink the overall hardware market by 10-20% — though vendor revenue may still climb because higher unit prices offset falling demand.
