Nvidia, AMD Raise GPU Prices Up to 30%
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- Nvidia is raising prices charged to board partners including MSI and Asus by up to 30 percent, according to Taiwanese outlet Economic Daily News on July 28, in one of the steepest GPU price spikes of the year.
- AMD is preparing to raise prices on its partners by roughly 10 percent, per hardware leaker Harukaze5719, with speculation that AMD held off until Nvidia moved first.
- AMD's Radeon RX 9070 XT, which launched at a $600 MSRP, now sells for between $700 and $750 on Newegg, while Nvidia's comparable RTX 5070 Ti, launched at $750 in 2025, now lists near $1,000.
- AMD quietly unveiled the RX 9050, a low-end card with a 4GB version available in certain regions for $280, a move Digital Foundry flagged as concerning given modern games don't scale well below 8GB of VRAM.
- The price hikes are tied to the ongoing AI-driven memory shortage dubbed "RAMageddon," which has already driven RAM prices up and is now spreading into discrete GPU pricing across both major vendors.
Why it matters: With Nvidia hiking up to 30% and AMD matching with a 10% bump, gamers lose the budget alternative that made AMD competitive, while the return of 4GB cards at $280 signals memory constraints are reshaping the low end of the GPU market rather than just raising prices.
