CAA Hires Georgia Katz to Expand UK Creators Unit
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- Georgia Katz joined CAA’s UK creators division to represent digital-first talent and help build multi-platform businesses in entertainment, media, and brand partnerships.
- CAA is expanding its UK creators unit, a push underway since at least December, led locally by agent Glenn Miller and previously supported by meetings from senior agent Brent Weinstein.
- Glenn Miller said Katz brings strong relationships across the creator ecosystem and a strategic approach to talent development, calling her a valuable addition to the growing team.
- Katz previously worked at Mokkingbird, Insanity Management, and Gleam Futures, representing creators including Olivia Neill, Flossie Clegg, Sam Thompson, Cardiff Mum, and Tallulah Metcalfe.
- Sam Thompson, a reality star and podcaster who previously worked with Katz, signed with CAA last month, joining other UK creator signings like William Hanson, Fin Taylor, and Jordan North.
Why it matters: CAA gains deeper inroads into the UK’s fast-growing digital creator economy by hiring an agent with proven relationships and a track record of transitioning online talent into broader entertainment ventures, giving the agency a competitive edge in a space where traditional representation is still evolving.
