Klaviyo Acquires Agency, Reuniting Founders Torres and Bialecki — SkimNews

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- Klaviyo agreed to acquire AI-powered customer success startup Agency, integrating its technology into Klaviyo’s existing AI agents for e-commerce marketing and support.
- Agency, founded in 2023 by Elias Torres, had raised $32 million from investors including Sequoia, Menlo Ventures, and Felicis before the acquisition.
- Elias Torres will join Klaviyo as chief product officer, bringing Agency’s 25-person team to accelerate development of Klaviyo’s Composer and Customer Agent AI tools.
- Andrew Bialecki, Klaviyo’s co-founder and CEO, hired Torres as an angel investor in 2015 and was mentored by him earlier at Performable, where he was one of the first engineers.
- Klaviyo went public in September 2023 at a $9.2 billion valuation, and the reunion of Torres and Bialecki centers on expanding AI agents for millions of businesses.
Why it matters: Torres gains a platform to scale his latest AI startup across Klaviyo’s 200,000-business user base, while Klaviyo strengthens its AI edge using years of accumulated customer data — a material advantage over newer entrants like Decagon and Sierra.
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