Absolut Vodka Taps Street Artist KAWS for Limited-Edition Bottle: Find It Here — SkimNews
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- Absolut Vodka released the Artist Edition bottle designed by KAWS, reimagining the brand's iconic apothecary-shaped bottle with graffiti, fine art, and pop culture influences; the design includes KAWS' "XX" motif and CHUM character on an ocean blue wrap, with blue and white paying homage to the original Absolut logo and yellow honoring the Swedish flag.
- The ABSOLUT KAWS Artist Edition is available for purchase in select liquor stores nationwide and online through Total Wine, priced at $19.99 — the same as Absolut's standard bottle.
- KAWS (real name Brian Donnelly) said he was excited to "join the lineage of great artists" commissioned by Absolut over the decades, a roster that includes Andy Warhol, whose Absolut paintings are on display at Stockholm's Spritmuseum.
- Caroline Begley, U.S. vice president of marketing for Absolut, described the bottle as "a witty, unexpected work of art that feels at home on a collector's shelf or at the center of a gathering with friends."
- The limited-edition collaboration is already selling out online, per Rolling Stone's reporting, creating scarcity at the standard price point.
- The KAWS release follows Absolut's earlier 2024 collaboration with Tabasco, a sweet-and-spicy bottle designed for bloody marys, hard lemonades, and dirty martinis.
Why it matters: By pricing the KAWS collab at the standard $19.99 rather than charging a collectible premium, Absolut lets buyers treat a piece of contemporary art as a casual purchase — but the 'already selling out' language signals scarcity is outpacing supply, turning a sub-$20 impulse buy into a chase item for KAWS collectors before bottles disappear from shelves.
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