Pop Mart Drops Labubu FIFA World Cup Collection
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- Pop Mart released "The Monsters x FIFA Series," a limited-edition Labubu collaboration timed to the 2026 FIFA World Cup and sold through its official Amazon storefront.
- The 2026 tournament will be hosted across the United States, Mexico, and Canada, marking the first World Cup with 48 teams — the largest in the event's history.
- The hero item is a 14.96-inch "Catch the Win" vinyl plush doll depicting Labubu in a soccer kit holding a miniature FIFA World Cup trophy, retailing for $149.99.
- Pop Mart's broader lineup includes a vinyl plush lanyard and keychain at $32.99, plus blind-box pendant keychains, mini lights, magnets, glass cups, football bags ($12.99–$29.99), and a two-in-one soccer ball bottle opener magnet.
- Labubu was created by Hong Kong-born artist Kasing Lung and produced by Pop Mart as part of "The Monsters" universe, with demand fueled by celebrity sightings, TikTok unboxings, and a booming resale market.
- Variety calls the FIFA release "one of Labubu's biggest mainstream collaborations yet," the first officially FIFA-licensed crossover for the character.
Why it matters: Pop Mart's first FIFA-licensed Labubu drop anchors the 2026 World Cup merchandise cycle with a $149.99 hero plush — collectible-tier pricing aimed squarely at fans already trading in a heated resale market. With Labubu riding celebrity co-signs and TikTok hype, the tie-in delivers prime Amazon placement timed to North America's largest-ever World Cup, which expands to 48 teams across the US, Mexico, and Canada.
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