BMW’s new iX3 is off to a hot start with 10,000+ models sold, top-selling EV in its class
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- BMW sold over 10,000 iX3 units within six months of deliveries starting in April, making it the best‑selling EV in its class.
- BMW reported that the iX3 received over 50,000 orders in just six months, according to CEO Oliver Zipse at the annual meeting.
- BMW's iX3 outsold the Audi Q4 e‑tron, Polestar 4, and Audi Q5 Sportback in April, with sales of 10,299 versus 8,925 for Polestar 4 and 8,580 for the Q5 Sportback.
- BMW introduced the entry‑level iX3 40 at €63,400 in Germany, offering a WLTP range of 628 km, and the iX3 50 xDrive at €73,925 with a 108.7 kWh battery and up to 805 km WLTP range.
- BMW's iX3 50 xDrive uses a sixth‑generation Gen6 800V architecture delivering up to 469 hp, 645 Nm torque, and DC charging up to 400 kW, adding 373 km in 10 minutes.
- BMW offers the iX3 50 xDrive in the US at $61,500 with an EPA‑estimated range of up to 434 miles.
Why it matters: BMW gains market momentum in the premium EV segment, securing a price advantage over its X3 plug‑in hybrid and outpacing rivals, while competitors like Audi and Polestar lose sales share. The strong demand validates BMW’s 800V architecture and fast‑charging promise, reinforcing its EV strategy.
