BMW’s new iX3 looks like a hit, making up 1 in 3 EV orders in Europe — SkimNews
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- BMW confirmed the new iX3 has surpassed 100,000 orders in Europe in its first year — roughly one in three BMW EV orders and about half of all X3 lineup orders, the best first-year start for any new BMW vehicle, per Jochen Goller, who oversees BMW's global sales.
- BMW's Neue Klasse iX3 runs on Gen6 eDrive with an 800V architecture and new cylindrical battery cells, delivering 30% faster charging and 30% more range than prior BMW EVs, with DC fast-charging up to 400 kW (10–80% in roughly 21 minutes).
- The iX3 launched in China last month at 269,900 yuan (~$40,000), pulling 'tens of thousands' of blind pre-orders in under a week, according to dealers cited by 36Kr.
- The iX3 50 xDrive starts at €73,925 ($85,200) in Germany with up to 805 km WLTP range, while the US-bound 2027 model starts at $61,500 with an EPA-estimated range of up to 434 miles.
- BMW will open orders for the i3 sedan — the second Neue Klasse vehicle — later this month, with the automaker also flagging stronger-than-expected initial demand.
- BMW plans to roll out 40 new or updated vehicles built on Neue Klasse tech and design by the end of 2027, as it looks to compete with Tesla and BYD.
Why it matters: BMW now has its most concrete demand signal yet that its Neue Klasse platform can convert loyal ICE buyers to EVs — the iX3 alone is pulling half of all X3 lineup orders within twelve months. With 40 Neue Klasse models slated by end of 2027, this first vehicle sets the template for a fleet-wide reset against Tesla and BYD.
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