Apollo Targets Mass Market With Its Cheapest Scooter — SkimNews
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- Apollo spent the last several years carving out a position toward the premium end of the electric scooter market.
- Apollo is trying a different approach, going after the mass market with its least expensive model yet.
Why it matters: For Apollo, targeting the mass market with its least expensive model yet shifts the company away from the premium tier where it built its position. Mass-market scooter buyers are the intended audience; the source gives no price, launch date, specifications, or sales target.
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