Tim Cook Steps Down, John Ternus to Lead Apple
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- Tim Cook plans to step down from his role as Apple’s CEO in September, handing the reins to hardware chief John Ternus.
- John Ternus will inherit Apple’s business, described as one of the most durable in tech.
- App Store’s 30% revenue cut is under increasing pressure.
- Apple’s historic power over developers is being challenged as low‑coded apps reshape the platform.
- TechCrunch Equity podcast hosts discuss the transition and highlight deals such as SpaceX’s $60 billion option on Cursor.
Why it matters: Developers stand to gain leverage as Apple’s 30% fee faces scrutiny and low‑code alternatives erode its monopoly, while Apple risks reduced revenue and must adapt its ecosystem to retain developer loyalty; the leadership shift also pressures Apple’s hardware‑centric strategy, forcing Ternus to balance product innovation with these ecosystem challenges.
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