Spotify adds 1,400+ Peloton workouts to app
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- Spotify launches a Fitness hub with more than 1,400 on‑demand Peloton classes for Premium users in the U.S. and other markets.
- Peloton supplies instructors such as Rebecca Kennedy, Ally Love, and Rad Lopez to create strength, cardio, yoga, and meditation workouts.
- Spotify reports that nearly 70% of its Premium subscribers work out monthly and there are over 150 million fitness playlists active worldwide.
- Spotify also makes dozens of curated playlists and videos from creators like Yoga With Kassandra, Chloe Ting, and Pilates Body by Raven available to free users.
- Spotify enables offline download of workouts and seamless switching between TV video and audio‑only listening on phones or smart speakers.
Why it matters: Spotify gains a new revenue stream from its 1,400+ Peloton classes, targeting its 70% of Premium users who work out, while Netflix loses a potential fitness audience as its stock slides; the move boosts subscriber retention and ad‑free engagement.
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