Apple Corps to Open Beatles Museum at 3 Savile Row in 2027
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- Apple Corps has re-acquired 3 Savile Row in Mayfair and will open it in 2027 as a tourist attraction called "The Beatles at 3 Savile Row," with a recreation of the Let It Be studio and access to the rooftop of the band's final public performance.
- Paul McCartney and Ringo Starr both endorsed the project, with McCartney calling the plans "really impressive" and Starr saying the return felt "like coming home."
- The 1969 rooftop concert — filmed for Michael Lindsay-Hogg's 1970 Let It Be documentary — featured five new songs (Get Back, Don't Let Me Down, I've Got a Feeling, One After 909, and Dig a Pony) across nine takes before police climbed to the roof and switched off the band's amplifiers.
- Apple Corps, founded in the late 1960s, left Savile Row in 1976; CEO Tom Greene said fans photograph the building daily and that even the rooftop railings from 1969 remain in place.
- London Mayor Sadiq Khan called the plans "hugely exciting" and predicted the attraction would "captivate Londoners and visitors from across the globe."
- The museum lands amid a 2020s Beatles surge: Peter Jackson's 2021 Get Back documentary, the 2023 AI-enhanced single "Now and Then" (which set a 54-year gap record for UK No. 1 singles), the 2024 Scorsese-produced Beatles '64 film, and a 2025 reissue of the Anthology project.
- Upcoming Beatles projects include Sam Mendes' four-film biopic series set for April 2028 — starring Paul Mescal as McCartney, Harris Dickinson as Lennon, Joseph Quinn as Harrison, and Barry Keoghan as Starr — plus a Hamburg Days TV drama scripted by Jamie Carragher for the BBC.
Why it matters: Savile Row's rooftop is one of the most documented moments in rock history, and Apple Corps is preserving even the original railings from 1969 — meaning fans will finally access the physical site rather than just watch it on film. The article frames the museum as a capstone to a 2020s in which the band have released an AI-assisted No. 1 single, a Jackson documentary, and an Anthology reissue while still putting out new music from McCartney and Starr.
