Channel 4 Launches First Microdrama 'The Guest List' — SkimNews
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- Channel 4 unveiled its first-ever microdrama, a female friendship series called "The Guest List," produced by Curly Media in partnership with beauty brand Sol de Janeiro.
- Jadesola Odunjo — who played Victoria in Netflix's You — stars alongside Deba Hekmat, Mia Ito Smith and Felicity Ali in the series, which follows characters Amaka, Aisha, Bella and Mika navigating career dilemmas and new crushes as young women in London.
- Ameenah Taher, Channel 4's digital commissioning exec, said the broadcaster is "always looking to anticipate where audiences and storytelling are heading next" and described the project as "a bold, character-led series" exploring the lives of a diverse group of young women.
- Channel 4 will premiere the five vertical shorts on its YouTube, TikTok and Facebook channels later this month, building on earlier moves into the space that included repurposing older shows for vertical on platforms like RoseBerry Media's Epis.
Why it matters: Channel 4 is entering the fast-growing microdrama space via a branded-content partnership — Sol de Janeiro co-produces rather than just sponsors — letting the broadcaster launch into vertical short-form storytelling without bearing full production risk. The move follows earlier repurposing experiments on platforms like RoseBerry Media's Epis, marking the pubcaster's first original commission for the format.
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