Trump Rebrands AI 'Super Intelligence' at White House Pledge — SkimNews
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- The White House gathered nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic's Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called "morally binding."
- Trump signed an executive order officially rebranding AI as "super intelligence."
- Meta and OpenAI are putting "friendlier faces" on their AI products, even as the biggest money in AI still appears to be coming from the enterprise rather than consumer markets.
- Consumer AI is grappling with what the TechCrunch Equity podcast called "ugly economics" — a reality that sits uneasily alongside the Trump administration's aspirational "super intelligence" branding.
Why it matters: The executive order reframes the policy conversation from AI risk to AI capability while industry leaders sign a voluntary safety pledge, yet the source flags that enterprise, not consumer, is where the real AI money flows and consumer AI faces "ugly economics" — making the public-facing rebrand potentially disconnected from where the industry's revenue actually sits.
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