Trump Rebrands AI 'Super Intelligence' in Executive Order — SkimNews
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- The White House convened nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic's Dario Amodei — to sign an AI safety pledge that President Trump called 'morally binding.'
- Trump signed an executive order officially rebranding AI as 'super intelligence,' the term the White House is now pushing in place of 'AI.'
- Meta and OpenAI are simultaneously putting 'friendlier faces' on their AI products, per the Equity podcast hosts reviewing the week's moves.
- The source notes the biggest money in AI is still coming from the enterprise, contrasting with the consumer-friendly product push from Meta and OpenAI.
Why it matters: Trump's executive order puts a presidential stamp on the industry's preferred branding at the same moment the source flags a gap: enterprise, not the consumer chatbots Meta and OpenAI are softening, is where AI revenue actually lives. That mismatch between White House optics and market reality is the story underneath the ceremony.
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