Alex Cooper, Matt Kaplan, Unwell Sign With CAA — SkimNews
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- CAA signed Alex Cooper, Matt Kaplan and Unwell after weeks of discussions, representing the duo and the company while supporting business growth and original intellectual property.
- Unwell was founded in 2023 and expanded into a Gen Z-focused media and entertainment company built around the success of “Call Her Daddy”; WTSL’s August strategic investment valued it at $500 million.
- Joanne Bradford joined Unwell as president, alongside Samir Sama as head of ventures and corporate development, Mina Lefevre as chief content officer and head of television, Lagen Nash as executive vice president of revenue and Olivia Owen as head of talent.
- Call Her Daddy, launched in 2018, features candid conversations and is distributed through a SiriusXM partnership that also powers the Unwell audio channel.
- Matt Kaplan is a film and television producer involved with “To All the Boys I’ve Loved Before,” “The Perfect Date” and “Spontaneous.”
- Call Her Alexc is a Hulu documentary in Unwell’s slate alongside a Disney+ “Hannah Montana” anniversary special and Netflix’s “Let’s Marry Harry”; “Icebreaker” and “Deep End” adaptations are also upcoming.
- Unwell launched seven new programs in 2026, including the YouTube competition series “Unwell Winter Games” and “Unwell Summer Games.”
Why it matters: The deal brings the $500 million-valued company, Alex Cooper and Matt Kaplan under CAA’s representation while giving Unwell agency support for original IP. Unwell enters the agreement with seven programs launched in 2026 and a leadership bench spanning content, revenue, ventures and talent.
Ask SkimNews
