Prime Video Debuts Images of Cannes-Bound Groundswell
SkimNews Take
The film's "how-to guide" framing, combined with its high-profile streaming release, suggests a strategic effort to democratize climate action by making complex solutions accessible to a mass audience.
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Prime Video released the first images of the upcoming documentary Groundswell.
- Demi Moore serves as executive producer and narrator for Groundswell.
- Josh Tickell co‑directs Groundswell with Rebecca Harrell Tickell.
- Woody Harrelson is an executive producer and narrator, appearing in the recording booth for Groundswell.
- Groundswell is set to premiere on Prime Video in June and will be Cannes‑bound.
Why it matters: Prime Video expands its original‑content slate with the Cannes‑bound documentary *Groundswell*, adding a new eco‑focused title for June that showcases celebrity producers Demi Moore and Woody Harrelson and aims to inspire climate action.
