Paradigm Hires Kirschner for Physical Production
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- Paradigm hired veteran agent Michael Kirschner for its newly launched Physical Production division, led by Gil Harari and Jonathan Silverman.
- Kirschner brings nearly two decades of experience and specializes in repping cinematographers, production designers, and costume designers/stylists, with a particular emphasis on the commercial and music video space.
- Kirschner previously worked at Paradigm from 2011, spent eight years at APA helping build that agency's physical production business, and most recently co-owned Intrinsic for four years before rejoining.
- Kirschner has booked clients on Super Bowl commercials and music videos recognized at the MTV Video Music Awards.
- Andrew Ruf, Paradigm Managing Partner, called Kirschner "one of the most respected agents in the commercial and music video production world," citing his relationships and cross-medium reach.
Why it matters: Paradigm is making a targeted push into commercial and music video talent representation — a niche often overshadowed by film/TV — and luring back a rep who literally built APA's physical production business signals serious expansion under Harari and Silverman. Competitors APA and Intrinsic lose a well-connected veteran, while Kirschner's roster gains the platform of a major agency.
