Adam Keen Launches Agenda Collective PR Firm
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- Adam Keen, a 30-year PR veteran of Amazon MGM Studios, Warner Bros., MGM & United Artists, and Overture Films, founded Agenda Collective, a full-service entertainment PR firm covering film, TV, corporate and awards campaigns.
- Agenda Collective launched after a strategic buildout with a client roster that includes A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, Lionsgate, Mattel Studios, Neon, Roku, Searchlight Pictures, WME, STX Entertainment and others.
- The firm has already contributed to launch campaigns for "John Candy: I Like Me," "Ready or Not 2: Here I Come," "56 Days," "Over Your Dead Body," "The Reunion: Laguna Beach," and "Jury Duty Presents: Company Retreat."
- Emily Teichner, Natalie Petozzi and Kevin McAlpine joined as VPs, bringing credits on campaigns for "Dune," "Anora," "Hamnet," "Mr. & Mrs. Smith," "Lady Bird," and "Yellowstone."
- Keen said he built the firm to "create something collaborative, personal and driven by impact" after decades inside studios and global organizations, and took time to assemble the team across both coasts.
- The bicoastal firm operates from offices in New York and Los Angeles.
Why it matters: Agenda Collective enters the market with a leadership bench that has run campaigns for some of the most awarded recent projects — "Dune," "Anora," "John Candy: I Like Me" — and a launch client list mixing majors (Amazon MGM, CBS, Lionsgate) with top indie distributors (A24, Neon, Searchlight), meaning Keen is immediately competing with established entertainment PR shops for prestige and awards-season work rather than building up over time.
