Erik Bright Joins PMK as EVP of Content — SkimNews
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- PMK Entertainment named Erik Bright as executive VP of content and strategic communications, overseeing the agency's film and TV content publicity team from its Los Angeles headquarters.
- Bright will report to Dennis Dembia, PMK's president of strategic communications, and play a key strategic role in the firm's global strategic communications practice.
- Erik Bright spent 16 years as president and CEO of Prodigy Public Relations, the boutique firm he founded in 2009, and is folding Prodigy's content and portfolio into PMK.
- Bright's career spans more than 25 years and includes earlier roles as a partner and VP at Insignia PR and Media Strategy and a start at Eddie Michaels & Associates.
- Recent campaigns led by Bright include "Hamnet," "Black Bag," James McAvoy's forthcoming directorial debut "California Schemin'," and the Netflix documentary "Skywalkers: A Love Story."
Why it matters: PMK is absorbing Prodigy Public Relations and founder Erik Bright's client roster — including campaigns for "Hamnet," "Black Bag," and Netflix's "Skywalkers: A Love Story" — into its content publicity operation, adding 25 years of film PR relationships and a boutique agency's book of business to PMK's strategic communications bench.
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