Wilson Pickett Estate Partners With Primary Wave — SkimNews
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- Wilson Pickett Estate has struck a partnership with Primary Wave Music covering the legendary soul singer's music publishing catalog
- Primary Wave Music will also share in Pickett's name, image, and likeness rights under the agreement
- Wilson Pickett is a Rock and Roll Hall of Famer whose catalog is now in active promotion with a major publisher
- The two parties will work together to promote Pickett's catalog rather than letting the rights sit dormant
Why it matters: The deal adds a legacy soul catalog — anchored by iconic tracks — to Primary Wave's publishing portfolio while giving the Pickett estate a major industry partner actively pushing the catalog and likeness rights, rather than passive royalty collection.
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