Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units
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- Ferrari sold its entire 2026 allocation of the Luce EV (just under 500 units) in less than two months, per the Financial Times, even though deliveries don't begin until October.
- The Luce launched in Rome on May 25 at a €550,000 (~$640,000) starting price, with shares of Ferrari (RACE) falling 6% around the reveal as former boss Luca di Montezemolo publicly attacked the styling.
- China is leading Luce demand, the same market where it sold out in June, and CEO Benedetto Vigna said the order book stretches toward end of 2027.
- The Luce is a four-door, five-seat car designed by Jony Ive and Marc Newson through their LoveFrom studio, departing from Ferrari's supercar formula.
- Ferrari's Luce specs include over 1,000 hp from four independent motors, a 122 kWh battery on an 880-volt architecture, 350 kW charging, 530+ km of range, and a 0–100 km/h time of 2.5 seconds.
- Ferrari developed in-house hardware including Halbach-array rotor motors, silicon carbide inverters running at 93% efficiency, and an active suspension with one-millisecond latency, and cut its 2030 EV sales target roughly in half last year.
Why it matters: Ferrari cleared ~500 units of a €550,000 EV in under two months despite fierce design backlash, proving that scarcity-driven demand is alive at the ultra-luxury end even as the broader auto industry pulls back from EVs. The real value is the in-house powertrain IP — 880-volt architecture, silicon carbide inverters, high-rpm motors — being paid for by buyers who don't flinch at the price, which Ferrari can eventually deploy to more attainable models.
