Ferrari’s $640K Luce EV sells out 2026 allocation: ~500 units — SkimNews
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- Ferrari cleared its full 2026 Luce allocation of just under 500 units in less than two months, even though customer deliveries don't begin until October
- The Luce launched in Rome on May 25 at €550,000 (~$640,000) and drew savage design criticism, including former Ferrari boss Luca di Montezemolo telling Italian media the company should "at least take the prancing horse off"
- Ferrari stock dropped 6% in the days around the reveal; a senior executive told the FT the unconventional styling was driven by aerodynamic requirements and needs time to be "digested"
- China led demand, with the Luce already selling out there in June; CEO Benedetto Vigna said the order book is stretching toward the end of 2027 from both existing and new customers
- The Luce is a four-door, five-seat car designed by former Apple designers Jony Ive and Marc Newson through their LoveFrom studio — deliberately not a supercar
- Ferrari built serious in-house EV hardware: over 1,000 hp from four independent motors, a 122 kWh battery on 880V architecture, 350 kW charging, 530+ km (330 miles) of range, and a 0-100 km/h time of 2.5 seconds
- Ferrari cut its 2030 EV sales target roughly in half last year and will give a fuller Luce market update at half-year results on July 30
Why it matters: The sellout shows Ferrari can move EV product at ultra-premium pricing while the broader auto industry is walking back electric plans, validating a scarcity-over-volume model. The more durable asset is the in-house powertrain — 880V architecture, Halbach-array rotors, silicon carbide inverters at 93% efficiency — technology proven by a ~500-unit halo car that could flow down into more attainable Ferraris later.
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