Ferrari Unveils $640K Electric Luce
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- Ferrari unveiled the Luce, its first fully electric car, on May 25, 2026 in Rome, priced at €550,000 ($640,000) with deliveries set for Q4 2026.
- The Luce is a four-door, five-seater with four electric motors delivering more than 1,000 horsepower, a top speed above 310 kph, a range of over 500 km, and a 600-liter trunk.
- Former Apple design chief Jony Ive and his collective LoveFrom helped develop the Luce, which weighs more than 2.2 tons and departs from Ferrari's traditional aggressive styling with a larger, glass-led body.
- CEO Benedetto Vigna told reporters the Luce was the result of five years of work, and the car amplifies natural EV powertrain vibrations to preserve the visceral feel of a traditional Ferrari.
- Ferrari retains physical interior controls and leather, glass, and anodized aluminum surfaces — a deliberate contrast to the all-digital, touch-led approach of Tesla and Chinese EV makers.
- Chief marketing officer Enrico Galliera framed the Luce as a complement to — not a replacement for — Ferrari's combustion models, targeting tech-oriented luxury buyers and growth in EV-friendly markets like China.
- Porsche and Lamborghini are scaling back their EV ambitions due to weak demand, making Ferrari's high-stakes electric bet a contrarian move in the luxury segment.
Why it matters: Ferrari's €550,000 Luce is a contrarian $640,000 gamble: rivals Porsche and Lamborghini are pulling back from EVs over weak demand, yet Ferrari is using its first electric car — co-designed with Jony Ive — to court a younger, tech-oriented buyer and crack the China market where big petrol cars are heavily taxed but EVs already dominate.
