Ferrari Luce EV Orders Extend to 2027 Despite Design Backlash
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- Ferrari CEO Benedetto Vigna confirmed the $640,000 Luce is 'clocking up orders' from both existing and new customers, with the order book extending toward the end of 2027, per Bloomberg.
- The Luce delivers 1,050 hp from four motors with 530 km of WLTP range on an 800V architecture, and customer deliveries are set to begin in October 2026.
- Ferrari (RACE) shares dropped as much as 8% in the days after the Luce's Rome unveiling, wiping out billions in market cap, before recovering more than 3%.
- Former Ferrari boss Luca di Montezemolo told Italian media to 'at least take the prancing horse off,' and Italian Deputy Prime Minister Matteo Salvini called the car 'outrageously expensive.'
- The Luce's electric platform uses F80-derived motors at each wheel with independent torque vectoring, active suspension with no anti-roll bars, rear-wheel steering, and a center of gravity 95 mm lower than the Purosangue.
- Electrek cautions that Ferrari's collector allocation system may inflate order numbers, since buying polarizing new models helps clients stay in line for invite-only limited editions rather than signaling organic enthusiasm.
- Electrek draws a parallel to the 2019 Ford Mustang Mach-E reveal, which drew similar loyalist backlash before outselling the gas Mustang — arguing early internet outrage is a poor predictor of actual sales.
Why it matters: With Porsche and Lamborghini pulling back on electrification, Ferrrari's order data removes the biggest risk Vigna's EV bet faced after the Luce backlash: leadership second-guessing the program just as rivals retreat. Order coverage into late 2027 for a car not delivering until October 2026 suggests genuine buyer commitment — though Ferrari's allocation system means some 'orders' may be collector strategy, not organic demand for a $640,000 electric sedan.
