TBS Drama Vivant Tops Asian Streaming Chart — SkimNews
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- TBS drama Vivant led ampd Analytics’ monthly streaming ranking across Asia last month, excluding China and India, marking the first time a Japanese show has achieved this since tracking began
- ampd Analytics released a new report titled 'Viv', confirming Vivant's regional dominance in viewership and establishing a benchmark for non-Chinese, non-Indian content performance in Asia
- Japanese dramas reached a milestone as Vivant surpassed competing titles from South Korea, Southeast Asia, and elsewhere, signaling a shift in regional content consumption trends
Why it matters: Japanese content has historically trailed Korean and Indian series in pan-Asian reach, so *Vivant*'s rise marks a material shift — TBS now demonstrates that domestic productions can lead regionally without relying on global platforms or cross-border collaborations. This changes the competitive calculus for local creators and distributors betting on cultural export.
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