‘A Court of Thorns and Roses’ Gets a Fittingly Sexy Fashion Collection Ahead of Sarah J. Maas’s Latest Book — SkimNews
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- For Love & Lemons launched its ACOTAR collaboration on Oct. 22, five days before the Oct. 27 release of "A Court of Splintered Harmony," the sixth Sarah J. Maas novel in the romantasy series.
- Prythian supplied the direction for four mini collections — "The First Bloom of Spring," "Welcome to the Night Court," "Under Starfall Skies" and "A Dance of Silver Flames" — rather than book-cover graphics or branded sweatshirts.
- Moonveil Gown anchors the price range at $829, alongside the $639 Rose of the Manor Gown, the $629 Night Court Mini Dress, a $729 gown and a $398 beaded mini skirt.
- Storykeeper Dress and the Dance with Fire Gown have already sold out; the brand's limited-quantity pieces feature custom embroidery, hand-beaded detailing and intricate embellishments, will not be restocked once sold, and several styles remain listed as coming soon.
- Gillian Kern, co-founder of For Love & Lemons, said the collection took more than a year to make and was "born out of true passion," crediting Maas's use of fashion to evoke a mood.
- Target launched an extensive ACOTAR assortment of jewelry, apparel and collectibles, with midnight release celebrations planned at approximately 250 stores on Oct. 26.
- Barnes & Noble is hosting similar events at more than 500 locations nationwide, while Knix debuted ACOTAR lingerie, sleepwear and underwear, Fine'ry released four themed scents, and Funko Pop and Loungefly rolled out figurines and accessories.
Why it matters: For Love & Lemons is monetizing the Oct. 27 book release with limited-run pieces that will not be restocked; the Storykeeper Dress and Dance with Fire Gown are already gone, and prices reach $829. The reach extends well past the label, with Target's midnight events at roughly 250 stores and Barnes & Noble's at more than 500 locations.
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