Peloton is back with a ‘cheaper’ folding treadmill — SkimNews
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- Peloton unveiled the $2,195 Tread Flex, a folding treadmill designed for compact spaces, featuring caster wheels, a slow-release deck mechanism, and a smaller footprint than the Bike Plus when upright
- Peloton rebranded and refined its existing treadmills as the $3,495 Tread Vision and $6,695 Tread Plus Vision, adding improved cushioning, jump buttons, and (on the Plus) a new sled mode for performance training
- Peloton introduced AI-driven software features across all treadmills, including personalized pace recommendations after 10 runs and ReRun, which uploads outdoor route data to replicate elevation indoors
- Peloton added running analysis via camera-equipped Vision models, using motion tracking to deliver efficiency scores and form feedback based on cadence, stride length, and vertical oscillation
- Peloton emphasized targeted user segments: the Flex for walkers and urban apartment dwellers, the Vision for multi-user households, and the Plus Vision for elite athletes
- Peloton confirmed the Tread Flex lacks sensor-based safety features despite new mechanical locks and passcode protection, relying on its two-cylinder release and wheel brakes
Why it matters: Peloton is betting on hardware differentiation and AI to grow memberships, but the $2,195 entry price remains high in a competitive market. The focus on space-saving design and niche use cases like ReRunning the NYC Marathon may appeal to specific buyers, yet absence of sensor safety and camera-free AI limits full feature access on its most affordable model.
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