Banijay Partners With Don't Tell Comedy — SkimNews
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- Banijay America formed a strategic partnership with Don’t Tell Comedy in creator-led comedy; the brand is described as one of the fastest-growing stand-up brands in the United States.
- Banijay Rights, the global distribution arm of Banijay Entertainment, joined Banijay America in the Don’t Tell Comedy arrangement.
Why it matters: For Banijay America, the partnership adds a creator-led comedy brand described as one of America’s fastest-growing stand-up names. The deal’s inclusion of Banijay Rights links Don’t Tell Comedy to both Banijay America and Banijay Entertainment’s global distribution arm rather than to a single Banijay entity.
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