Jamie Stevens Exits Sony Consumer Products Role
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Jamie Stevens is leaving her post as EVP of Worldwide Consumer Products at Sony Pictures, with her last day set for September 4 and her successor yet to be announced.
- Since joining Sony Pictures in 2016, Stevens expanded the studio's global IP portfolio over a decade, building teams across licensing, e-commerce, and direct-to-consumer initiatives.
- Stevens spearheaded franchise and partnership strategies for Sony brands including Ghostbusters, Hotel Transylvania, Jumanji, The Boys, and Cobra Kai.
- Before Sony, Stevens served as EVP of Global Retail Marketing and Development at Universal Pictures, with prior senior roles at Disney, the NFL, Hasbro, and Reebok.
- Danielle Misher, Head of Global Theatrical Marketing, credited Stevens with building a talented team and bringing more impact to many of the studio's most beloved franchises.
- Stevens is departing to spend more time with family and pursue passion projects.
Why it matters: The exit opens a leadership gap in a division Stevens expanded across licensing, e-commerce, and direct-to-consumer channels over ten years, with no successor named and active franchises like The Boys and Cobra Kai still in their merchandising cycles — leaving ongoing deals in transition.
