Sony Pictures TV Names Glaubach EVP of Digital & Social — SkimNews
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- Lauren Glaubach has been named EVP of distribution, digital and social platforms at Sony Pictures Television, a newly created role reporting to distribution and networks presidents Jason Spivak and Paul Littmann.
- Sony Pictures Television is tasking Glaubach with expanding its presence on YouTube and other digital platforms to "unlock new opportunities" across its film and television library and "maximize" the value of its IP.
- Glaubach most recently served as VP, head of global content partnerships at Pinterest, where she led the platform's content producer network and creator communities.
- Glaubach previously spent more than a decade at YouTube in senior strategy, programming and partnerships roles, most recently as director of global kids and family content partnerships, where she managed a portfolio of more than 500 channels spanning traditional media and YouTube-first creators.
- Sony Pictures Television has recently stepped up digital-platform efforts with the announcement of "Jeopardy! YouTube Edition Volume 2," the launch of "Reading Rainbow" on YouTube, and a newly announced partnership with University of Manchester physicist Prof. Brian Cox.
- Glaubach holds a BA in psychology from Princeton and an MBA from Harvard Business School, with earlier career stops at Disney and BloomSpot.
- Spivak and Littmann called Glaubach someone who "has spent her career working at the intersection of content, platforms, and audiences, and has a proven track record of building and growing digital businesses."
Why it matters: Sony Pictures Television is placing a platform-native operator — one who managed 500-plus creator and media channels at YouTube and ran global content partnerships at Pinterest — in charge of extracting more revenue from its deep film and TV catalog on YouTube and other digital platforms, arriving just as SPT accelerates digital-first franchises like Jeopardy! YouTube Edition and Reading Rainbow.
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