Anna Sawai Becomes Hibiki Whisky Global Ambassador
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- Anna Sawai was announced as the first‑ever global ambassador for Hibiki, the Japanese whisky brand of The House of Suntory.
- Anna Sawai stars in Hibiki’s inaugural global campaign “The Masterpiece of Japanese Artistry,” photographed in a traditional kimono while holding a bottle of Hibiki Japanese Harmony.
- Anna Sawai appears in a short film that links kimono‑making and whisky blending, emphasizing crafts “shaped by time and precision.”
- The House of Suntory says Sawai embodies global influence and a deep appreciation for Japanese heritage, serving as a bridge between tradition and modernity for an international audience.
- Chiso supplied a custom kimono hand‑dyeed with yuzen techniques, featuring a purple butterfly motif that mirrors Hibiki’s signature kokimurasaki hue.
- Eriko Horiki creates the handcrafted washi labels that have adorned every Hibiki bottle since 1989.
- Hibiki campaign will run through 2026 across multiple markets and media channels, and includes a kimono installation at JFK Airport timed with the opening of the new Terminal One, the airport’s new international hub.
Why it matters: The House of Suntory secures a globally recognized ambassador and a high‑visibility JFK installation, expanding Hibiki’s brand presence across multiple markets and potentially increasing its share of premium whisky consumers, while signaling a strategic blend of cultural heritage and modern marketing to attract discerning drinkers worldwide.
