Brad Pitt's De'Longhi Ad Has Dogs Insulting Him, Directed by Spike — SkimNews
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Brad Pitt stars in a roughly two-minute De'Longhi Magnifica Duo commercial in which real dogs — some dressed in human clothes and one named Kyle — shout insults at him, telling him he can't have coffee until his attitude improves and making him fetch a stick for them
- Spike Jonze directed the commercial, with the article noting Jonze has not directed a feature film in 13 years and joking this ad may be the closest fans get to a new Jonze project
- De'Longhi Magnifica Duo is the product being advertised, retailing in the UK for about £700, as reported by Variety
- Pitt's previous De'Longhi commercials mostly required him to stand still and smoulder, a formula the article contrasts favorably with the personality and humor of this newer, deliberately weird spot
- The Heart of the Beast, Pitt's new movie out this month about a damaged man bonding with a dog, is described in the piece as derivative — with the ad positioned as the more inventive, deserving 'Brad Pitt dog movie' of the moment
Why it matters: For De'Longhi, the gambit trades on Pitt's star power but the real upside is creative: Spike Jonze at the helm gives the brand a two-minute Spike Jonze short as a coffee ad, a step up from the star's prior 'stand and smoulder' spots. For Pitt, the ad reframes him as funny and self-deprecating at the exact moment his new dog movie is being called derivative.
Ask SkimNews
