Vizio Expands Streaming With Original Film, Creator Channels — SkimNews
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- Vizio unveiled a major expansion of its WatchFree+ streaming platform, including an original holiday movie starring Rachel Bilson and Scott Foley, premiering this season.
- WatchFree+ is adding programming from major suppliers like MGM, NBCUniversal, and Disney, including titles such as 'The Good Doctor' and 'Chicago Fire'.
- The platform is launching over 40 creator-led FAST channels featuring personalities like MrBeast, Hot Ones, and Uncle Roger to retain viewers.
- Vizio reported its operating system now reaches 32 million yearly active devices, a 20% increase, with WatchFree+ viewing hours up 58% year-over-year.
Why it matters: This expansion directly challenges YouTube's dominance in free, creator-led content by offering higher advertising returns for stakeholders. For Walmart, it leverages retail scale to grow Vizio's platform into a more competitive, ad-supported streaming destination, capturing more viewer time and data.
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