JustWatch to Launch Free AVOD Streaming Service in October — SkimNews
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- JustWatch Group will debut JustWatch TV, an Advertising-Based Video on Demand (AVOD) streaming service, this October, accessible directly through the existing JustWatch app and website.
- David Croyé, founder and CEO of JustWatch Group, framed the launch as an extension of the company's decade-long mission to connect fans with hard-to-find and previously unavailable titles.
- JustWatch TV will offer a hybrid model combining free ad-supported streaming with rental and ad-free subscription options, letting viewers watch titles either on the platform or through their preferred streaming services.
- Quentin Carbonell, JustWatch's SVP of global content acquisitions and strategy, said the service is designed to address fragmentation by curating hits and hard-to-find gems available for free, rent, or via other services.
- Launch partners include Paramount, New Regency, Fremantle, Bleecker Street and Vortex Media, with the announcement made at the Toronto International Film Festival's new content marketplace, TIFF: The Market.
- JustWatch TV will roll out across the U.S., Canada and select European countries upon its October launch.
Why it matters: JustWatch, long a neutral discovery layer that directed users to other streamers' catalogs, is now competing with those same platforms by launching its own free, ad-supported service backed by major studios. The hybrid AVOD-plus-rental-plus-subscription model and studio partnerships position the guide to capture both viewers and ad revenue in a fragmented streaming market across North America and Europe.
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